Baby junk food

I have been very proud of the fact that through my entire pregnancy--and the first few months of Hattie's life--we have avoided getting on any mailing lists for baby junk mail. However, a couple of weeks after applying for her birth certificate, when she was 3 1/2 months old, the mail began to arrive (it kind of makes you wonder what the government is doing with your personal information). Yesterday I arrived home to find a large, brightly colored box on my front porch. It was clearly from a formula company. The outside of the box contained the following messages, aimed at families with children 9 to 24 months:

"The fact is: Many toddlers aren't getting adequate nutrition." "He's growing--and so are his nutritional needs. Will milk keep up?" "The fact is, milk lacks some key nutrients toddlers need. Next Step LIPIL gives you a better alternative."

The clear implication to both Ryan and me after reading the outside of the box is that you are depriving your older infant of valuable nutrients by breastfeeding, and only this formula can provide proper nutrition for them.

In my anger and frustration, I opened the box to do some further investigation. Upon reading the fine print of the package insert (and what average person reads the fine print?), I found that the company is actually comparing their formula to cows' milk, not human milk--but at first and second glance you would never know that. The nutrients that this "toddler formula" claims to provide are Vitamin C, iron, Vitamin E, and DHA and ARA--all nutrients that are abundant in breast milk and healthy whole foods. Also, a closer look at the packaging reveals that those nutrients make up less than one percent of the total ingredients.

The ingredient list itself is printed in the tiniest font on the can of formula. It reads as follows (with my comments in parenthesis): nonfat milk (babies need fat for brain development), vegetable oil (probably to add fat), CORN SYRUP (gross!), and 29 other ingredients (yes I counted them) I cannot pronounce. They want people to put this garbage into the body of a baby!

On the package insert, they compare the nutritional content of the formula to several "commonly consumed" toddler foods. These foods were macaroni and cheese and chicken sticks, with nutritional figures that reflect the highly processed and pre-packaged variety. Again I say gross! I'm sure that comparing this formula to anything actually considered real food would leave the formula looking very poor indeed.

The whole thing just made me sad and angry at the state of our world--that something that can hardly be called nutrition is being sent directly to people's front doors and freely marketed as superior to good food choices. There is absolutely nothing that is nutritionally superior to breast milk and healthy solid foods for older infants and toddlers.

The real fact is that breast milk constantly adapts and changes to provide for every nutritional need of a baby from birth through toddlerhood and beyond, as well as provides support for their immune system.

What is worse, this formula costs $23 per can. Breast milk is free.

I suppose the only good thing that resulted from this mysterious package arriving at our door is that Hattie loved playing with the colorful cardboard box (which I can recycle after it has been appropriately chewed and mauled).